Arizona football head coach Rich Rodriguez has preached the motto “60 minutes of Arizona.” 

For this upcoming season, Rodriguez should actually preach 720 minutes of Arizona. 

With no bye week and 12 straight games, the Wildcats will need all the help they can get, especially from dedicated fans and the ZonaZoo.  

Recently named the best student section in the nation by the National Collegiate Student Section Association, all students would be making one of the biggest mistakes of their college careers by not attending games. 

Arizona Athletics Director Greg Byrne always preaches “stay the entire game.” But in reality, the game is so much more than the 60 minutes of play. 

Many traditions will remain the same as in past years. The Wildcat Walk, which began in 2010, starts two hours before the game at the corner of Cherry Avenue and University Boulevard. 

The football team, cheerleaders, mascots and Pride of Arizona marching band walk down the street in front of fans before entering Arizona Stadium.  

Roadrunner Mobile Kitchen, a new eatery out of the Student Union Memorial Center, contains rotating menus including backyard barbecue and Mexican sopes. 

The Roadrunner will be featured at the football games at the southwest corner of Arizona Stadium. Roadrunner also provides street eats such as the Sweet Burger, which is a glazed doughnut cut in half with Nutella cream and fresh fruit filling. 

The Pride of Arizona always performs before the game and this year, their show will model a montage from the Dave Matthews Band. 

There are many tailgating options available on the east end of the UA Mall earlier on game day, such as the ZonaZoo Tailgate for students and the Wildcat Club and A-Club Tailgate for paid members. 

The Fan Fiesta will also continue this year, which begins four hours before games. The fiesta offers live entertainment, food vendors and a fun zone for kids. 

Following the game, the Pride of Arizona plays a concert at Heritage Hill on the Alumni Plaza near the student union and the Administration building. 

Many fans come out for the event and sing “Bear Down, Arizona” to celebrate the Wildcats hopeful victory. 

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