LOS ANGELES — As part of its ongoing efforts to get more people watching on weekends, CNN has announced that “Super Size Me” director Morgan Spurlock will be getting his own series, starting in April 2013.

Spurlock’s show, “Inside Man,” will take the adventurous documentarian inside such subcultures as gun lovers, marijuana growers, migrant farm workers and end-of-life caregivers.

“Inside Man” will be paired with globe-trotting chef Anthony Bourdain’s untitled new show in an effort to use their celebrity to combat the news network’s ratings woes. CNN recently hit its lowest viewership in 20 years.

In a statement, Mark Whitaker, CNN Worldwide executive vice president and managing editor, said “Morgan Spurlock’s name has become synonymous with creative and thought-provoking documentary story-telling. Like Anthony Bourdain’s new CNN series, ‘Inside Man’ will carry the distinctive stamp of its host while taking viewers on colorful and informative journeys into fascinating corners of American society.”

This isn’t Spurlock’s first foray into series television. Between 2005 and 2008, he produced three seasons of the FX documentary series “30 Days,” which put people from different walks of life (including Spurlock) in a different subculture for a month. More recently, he’s been executive producer of the Hulu original series “A Day in the Life.”