Bookmans Entertainment Exchange, arguably Tucson’s favorite second-hand bookstore, plans to undergo some changes as it celebrates its 40th anniversary.
To commemorate 40 years of operating in the Old Pueblo, all six locations will be hosting a social media scavenger hunt until Nov. 13.
On a less positive note, the Bookmans Sports Exchange store on Speedway Boulevard will close, but the Entertainment Exchange store on Grant Road will fill its spot.
The sports exchange will stay open until early 2017 or until it can sell off most of its inventory, which has been discounted by 25 percent.
The decision to close the sporting goods branch comes with surprising openness from the leaders at Bookmans.
“The supply of used goods coming in from our customers couldn’t keep up with the demand,” said Sean Feeney, Bookmans president. “This forced us to stock more new items than we ever intended to, which wasn’t in keeping with our Bookmans identity.”
In light of 40 successful years, the Bookmans team is reeling back a little bit and returning to their roots—books.
By moving to the Speedway Boulevard location, sandwiched between Whole Foods and Performance Bicycle, the store will receive a much-needed facelift.
In doing so, the company solidifies its mission and reaffirms its future success in the Tucson marketplace.
“We are excited to be reinvesting in our roots by moving our Grant [Road] location to a remodeled and updated building,” Feeney said.
While this news may come as a blow to the store’s sporty customer base, all lovers of $3 books and fans of buying banjos and Madden ’98 in the same store will rejoice.
The store hopes to invigorate this excitement through the social media scavenger hunt.
The 40-years-in-40-days celebration will upload a “daily directive,” which prompts viewers to either find an item or complete a task in one of the Bookmans Entertainment Exchange locations, according to Caity Evans, community relations for Bookmans Tucson.
“What better way to celebrate than by sharing the Bookmans birthday wealth with our awesome customers?” Evans asked.
So turn on your phones and put on your detective hats, because each completion of a daily directive automatically enters you into a raffle to win a Bookmans prize pack.
An additional entry is submitted for each person in the picture you take as proof, so bring friends.
Even if you don’t find a single scavenger hunt item, scouring the shelves of Bookmans is always certain to turn up some kind of hidden treasure. Find more information on Bookmans website.
Follow Shane Holly on Twitter.