It seems like everywhere you turn on University Boulevard another clothing store is having a sale. From the sale racks out front to the clearance section in the back, sales are one way to get college students into the store where they might even buy a full-price item or two along with their thrifty purchases.
For students shopping on a budget, a sale might decide which store they would choose over the others.
Sam Daly, a sales associate at Pitaya, said their “BOGO 70% off” sale attracts a lot of customers. The sale has been going on since September or October, according to Daly, and the store has no set end date for it yet.
“We have [had] our sales a really long time,” she said.
Collette Clothing has a similar style, with a rack of discounted clothing set out in front of the store. Their current sale is for 50 percent off the clearance items, and they have discounted clothing in the back of the store as well. Sales associate Amelia Rodriguez said although the store has these sales, people don’t necessarily purchase just the sale items.
“It depends on what’s on the sale rack,” Rodriguez said. “Sometimes people come in and say ‘I need this now’ and can’t wait for it to be on sale.”
She said the bodysuits and dresses are big sellers currently.
Jennifer Brinkley, a manager at Grand Central Clothing, sees the same thing with her customers.
“It’s pretty even between sale and regular price things,” Brinkley said. “It depends on the person and what they’re shopping for.”
As of Feb. 9, Grand Central Clothing has a 40 percent off rack out front and 75 percent off near the register. Brinkley said which items are on sale generally depends on how long each thing has been in the store, among other factors.
Brinkley said popular items include rompers and shift dresses, and she predicted that maxi and high-low styles are going to make a comeback this year.
Boutique 816 is also having a number of sales. As of Feb. 9, the store has a rack of 50 percent off clothing out front, as well as a sale on shoes and hats.
Nicole Nardecchia, a sales associate at Boutique 816, said this draws in customers, but they don’t always stick to the sales.
“The same people buy a lot of the sale stuff but they also buy a lot of the regular price stuff,” Nardecchia said. “They tend to mix them.”
The ultimate sale is a going-out-of-business sale, which is currently going on at American Apparel. As of Feb. 9 everything in the store is 40 percent off, according to assistant manager Casey Jargo. All American Apparel stores nationwide will be closing in April.
“In the past, sales were decided by what isn’t so popular company wide,” Jargo said.
He also said depending on the item, customers might be willing to pay full-price for it. Halter bodysuits and high-waist cuff shorts were especially popular regular-price items, but those are now on sale with the rest of the store.
“Get it before it’s gone forever,” Jargo said.
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