The University of Arizona Cycling team shares many of the concerns outlined in the recent guest letter by David Klebosky and the UA Concrete Canoe team regarding the UA’s change in trademarks and branding policy. The new policy forces ASUA clubs to order branded items through the UA Bookstores Direct to Campus program. For club sports, we are required to purchase branded items through Graphic Impact due to the specialized nature of some of our equipment. This policy severely impacts our ability to find equipment and clothing sponsors, as we can no longer place orders directly with vendors. Additionally, the policy adds cost to our gear beyond the 15 percent royalty fee assessed by the UA as Graphic Impact serves as a middleman with their markup. In many ways, the policy makes ordering items needlessly complex and costly.
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